We develop ideas in-house and collaborate selectively with creators and partners who share our ambition to build products with purpose, character, and real consumer appeal.
We develop products, build brands, and bring them to market from concept and design to manufacturing, launch, and fulfillment.
Our work combines creative thinking with commercial strategy and operational execution to turn promising ideas into products people want to own.
Founder
Lulu Yang is an entrepreneur with experience spanning beauty, luxury, and business. Having founded two beauty businesses and worked with Zenith, an LVMH brand, she brings firsthand experience in understanding consumer needs, building brands, and taking products from idea to market.
She founded the studio to transform creative vision into tangible products and experiences that connect with people.
Our team guides you from first sketch, through production, up to the moment the customer holds your product.
We test your idea against what your audience will actually buy, then design the product, packaging and brand as one story.
We find the right manufacturers and sample until it’s right, keeping quality, cost and timelines in check so you never have to chase a factory.
Pricing, positioning and a launch plan built around your audience, so day one feels like an event, not an announcement.
We set up the logistics that get every order out reliably, and an unboxing that feels unmistakably like your brand.
You know your audience. We help build the product.
We partner with select creators to transform their ideas, expertise, and unique connection with their audiences into consumer brands of their own. We bring the strategy, expertise, and execution needed to turn creative vision into a business.
Have a product idea, a collaboration in mind, or simply want to connect? We’d love to hear from you.
